Digital Marketing Insight & Strategies
Tips, hacks, and insights to keep you sharp in the ever-changing world of digital marketing.
Google Ads cost per lead has more than doubled across the accounts I manage in 2026. The reason isn’t just Google. It’s how people search for answers now.
Meta Andromeda 2.0 changes how Facebook and Instagram pick which ads people see. Here’s what changed, in plain English, and what to do with your ads now.
New to Facebook lead ads? Here's how Meta lead generation works for service businesses, what it costs to think about, and what makes the leads turn into sales.
Your Meta Ads campaign is profitable, but some ads have no direct conversions. Learn why campaign-wide ROI matters before pausing individual ads.
Your marketing team may be tired of your Meta Ads, but is your audience? Learn how to assess ad fatigue, analyse frequency and use audience exclusions.
Discover why constant campaign tinkering isn't the same as optimisation, and how modern systems thinking improves Google Ads, Meta Ads and business growth.