Google Ads, Facebook Ads and Digital Marketing FAQs for Australian SMEs
This resource is designed for Australian small and medium business owners who want clear, practical answers to the most common digital marketing questions.
From budgets and ROI to targeting and platform choice, it covers the real-world concerns decision-makers face when choosing and managing Google Ads, Facebook Ads, SEO, and other marketing channels.
Whether you are deciding between Google and Facebook, comparing PPC and SEO, or wondering how to get the best value from your budget, you will find straightforward guidance here. The content is organised into key sections: Pricing & Budget, ROI & Results, Targeting & Strategy, Campaign Setup & Optimisation, and Working with Agencies.
This database is your go-to reference for making smarter and more confident advertising decisions.
Nick Cao
Real Results. Real Business Impact.
Having driven tens of millions in revenue through tailored digital advertising and design, I offer an end-to-end service that blends strategic marketing with sharp branding. From concept to conversion, I turn ideas into impact.