How do I choose a Google Ads expert

Look for someone with proven experience, not just managing ad accounts, but driving real business outcomes. The right expert will have a track record of measurable results across different industries, a clear understanding of how businesses actually work, and the ability to tailor campaigns to your goals (not just impressions or clicks). A great Google Ads expert isn’t just technical—they’re responsive, strategic, and genuinely invested in helping your business grow.

How much does Google Ads cost?

The cost of Google Ads depends on your industry, competition, and bidding strategy. But most advertisers pay between $2 and $7 per click on average. Since it’s a pay-per-click platform, you control your budget and only pay when someone clicks on your ad.

What is Performance Max?

Performance Max is a Google Ads campaign type that uses AI to automatically deliver ads across all Google channels—Search, Display, YouTube, Gmail, Maps, and more based on your marketing goals. You provide creative assets and audience signals, and Google optimises performance to drive conversions at scale.

How can I improve my ad performance?

To enhance your ad performance: Write compelling ad copy with clear calls-to-action Use relevant and specific keywords Optimise your landing pages for user experience Implement A/B testing to identify what works best Monitor and adjust your bids and budgets based on performance data

What is Quality Score?

Quality Score is a metric Google uses to assess the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower costs and better ad placements. It considers factors like click-through rate (CTR), ad relevance, and landing page experience.

How Do I Track Google Ads Performance?

Start by setting up conversion tracking — either with the Google Ads tag or through Google Tag Manager. Then connect Google Analytics (GA4), mark your key actions like form submissions or purchases as conversions, and import them into Google Ads. This helps you see what’s actually working and lets Google optimise for real results.

Google Ads Expert Sydney

MORE LEADS. LESS WASTE.

REAL RESULTS GUARANTEED!

FREE 45 minute strategy session with a proven Sydney based Google Ads expert.

Book Now

This page was last updated on 10 July 2025

Dear business owner

Feeling overwhelmed by Google Ads?

You’re not alone.

Many businesses struggle to keep up with Google’s ever evolving platform, AI-driven bidding, keyword strategy, audience targeting, performance data… it’s a lot.

That’s where I come in.

I’ve managed ad budgets from as little as $20 a day to over $200k a month, across industries from education and property to food and legal. I know what works, what wastes money, and how to make every dollar pull its weight.

This isn’t just about writing ads and hitting "go."

It’s about building a system — one that’s aligned with your business goals, driven by data, and optimised for real results.

Google Ads can feel like a beast. But with the right strategy, it becomes your growth engine.

Let’s build something that clicks.

Reach out when you’re ready to make Google Ads work for your business. Not against it.

Real Results, Not Random Clicks.

With over a decade in digital advertising, I don’t just drive traffic, I bring the right people to your business. Every click is earned, intentional, and primed to convert.

Nick Cao
Founder of Nicreated

Google Ads or Facebook Ads, Which is Right For You?

Let me tell you about two powerful ways to advertise.

One shows up when people are already looking for what you offer.

The other introduces your offer before they even know they need it.

Both can work brilliantly.

Both can burn your budget if misunderstood.

The difference comes down to timing, intent, and how your audience makes decisions.

Google Ads works like a magnet.

People go there because they want something.

They type exactly what they’re looking for: “best family lawyer near me” or “plumber eastern suburbs.”

Your job is to show up.

This is intent-based marketing.
The demand already exists.
You just have to capture it.

But here’s the challenge.

Everyone else wants that same customer too.

In competitive industries, you’re not just bidding for attention.

You’re entering an auction that gets more expensive by the day.

I've seen cost per click range from as low as $2 to over $100.

And that’s just for a chance to make your pitch.

Now look at Facebook.

Facebook doesn’t wait for someone to search.

It interrupts.

While your audience scrolls through holiday and baby photos, your ad appears.

If it’s good, it stops the scroll.
It sparks interest.
It plants a seed.

This is interruption marketing.
You’re not capturing demand.
You’re creating it.

And yes, Facebook can be cheaper.

But it requires more strategy.

You need strong creative.
A clear message.

And a real reason for people to care.

So how do you choose?

Use Google Ads when the customer already knows what they want.

Use Facebook Ads when they don’t yet.

And if you want to grow consistently? Use both.

Let Facebook build trust and awareness.

Let Google close when the time is right.

Proven Results. Satisfied Clients.

Brands I'm Helping Scale with Google Ads:

Google Ads Expert Sydney | Brands I help

How I Grow Your Business

A Proven Formula for Google Ads Success.

Claim Your Free Strategy Session Today!

Here's Some Proof

Real results from clients I’ve worked with over the past 12 months.

AD SPEND

LEADS

REVENUE

Want REAL RESULTS? Click This Button!

Test, Test & Test

Winning ads don’t happen by luck. They’re engineered. I run structured tests across ad groups, copy and keywords to find what works, kill what doesn’t, and scale what converts.

Data Doesn't Lie

Forget guesswork. I let the numbers do the talking. Every decision is backed by real data, so we optimise what works, cut what doesn’t, and keep your results moving in the right direction.

Staying Lean

I focus on what works first. By doubling down on your highest-performing channel, we maximise ROAS before expanding. No wasted spend, just smart scaling.

Diving Deep

The better I understand your business, the better I can sell it. By getting clear on your goals, offer and audience, I position you to attract more of the right customers, with strategy that fits like a glove.

Google Ads FAQ

You've got questions. I've got answers. And if it’s not there yet? Drop a comment below, I’ll jump in with the answer.

How do I choose a Google Ads expert

Look for someone with proven experience, not just managing ad accounts, but driving real business outcomes. The right expert will have a track record of measurable results across different industries, a clear understanding of how businesses actually work, and the ability to tailor campaigns to your goals (not just impressions or clicks).

A great Google Ads expert isn’t just technical—they’re responsive, strategic, and genuinely invested in helping your business grow.
How much does Google Ads cost?

The cost of Google Ads depends on your industry, competition, and bidding strategy. But most advertisers pay between $2 and $7 per click on average. Since it’s a pay-per-click platform, you control your budget and only pay when someone clicks on your ad.
What is Performance Max?

Performance Max is a Google Ads campaign type that uses AI to automatically deliver ads across all Google channels—Search, Display, YouTube, Gmail, Maps, and more based on your marketing goals. You provide creative assets and audience signals, and Google optimises performance to drive conversions at scale.
How can I improve my ad performance?
To enhance your ad performance:
- Write compelling ad copy with clear calls-to-action
- Use relevant and specific keywords
- Optimise your landing pages for user experience
- Implement A/B testing to identify what works best
- Monitor and adjust your bids and budgets based on performance data
What is Quality Score?

Quality Score is a metric Google uses to assess the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower costs and better ad placements. It considers factors like click-through rate (CTR), ad relevance, and landing page experience.
How Do I Track Google Ads Performance?

Start by setting up conversion tracking — either with the Google Ads tag or through Google Tag Manager. Then connect Google Analytics (GA4), mark your key actions like form submissions or purchases as conversions, and import them into Google Ads. This helps you see what’s actually working and lets Google optimise for real results.

Book a consult with a Google Ads expert.

With over a decade of digital advertising experience, I manage millions in annual ad spend across Google Search, Display, YouTube and Performance Max.

From B2B to B2C, I’ve helped brands in education, finance, legal, property, food and more turn clicks into customers and ad budgets into scalable, measurable growth.

Let’s talk about how to make your Google Ads work harder.