Google Ads targets users who are actively searching for products or services, making them more likely to convert compared to the broader, less interested audience on social media platforms. This focused approach, combined with Google's vast search volume, provides a more efficient path to reaching potential customers ready to make a purchase, resulting in higher conversion rates and a more effective use of advertising budgets.

Keyword selection is crucial as it determines which searches your ads appear for. Choosing the right keywords ensures your ads are shown to users with a genuine interest in your product or service, improving the relevance of your traffic and increasing the likelihood of conversions. Effective keyword research and selection help in targeting ads more precisely, optimising your advertising potential, and maximising ROI.

Yes, Google Ads can significantly expand your potential customer reach due to Google's extensive network, which includes billions of daily searches across the globe. This vast reach, combined with precise targeting options, enables advertisers to connect with a broader yet more targeted audience, surpassing the limitations of other digital advertising platforms.

Key strategies include thorough keyword research to find highly relevant terms, competitor analysis to leverage industry insights, crafting compelling ad copy to engage potential customers, and focusing on conversion optimisation to ensure your ads attract users most likely to convert. Continuously monitoring and adjusting based on performance data is also crucial for maximising ROI, allowing for data-driven decisions that improve campaign effectiveness over time.

Google Ads provides comprehensive tracking and analytics tools that enable advertisers to measure campaign performance in detail, including metrics like click-through rates, conversion rates, and ROI. By analysing this data, advertisers can identify areas of success and opportunities for improvement. Regularly reviewing campaign performance and making data-driven adjustments, such as refining keywords, ad copy, and targeting settings, helps in continuously optimising campaigns for better results.