Google Ads Expert Sydney
Turn Clicks Into Customers
with Google Ads
Complimentary 30 minute strategy session with a proven Sydney based Google Ads expert.
Feeling overwhelmed by Google Ads? You’re Not Alone 🤯
Many businesses struggle to keep up with Google’s ever evolving platform, AI-driven bidding, keyword strategy, audience targeting, performance data… it’s a lot.
That’s where I come in.
I’ve managed ad budgets from as little as $20 a day to over $200k a month, across industries from education and property to consumer sectors and legal. I know what works, what wastes money, and how to make every dollar pull its weight.
This isn’t just about writing ads and hitting "go."
It’s about building a system, one that’s aligned with your business goals, driven by data, and optimised for real results.
Google Ads can feel like a beast. But with the right strategy, it becomes your growth engine.
Want to learn more? Keep scrolling.
Real Results, Not Random Clicks.
With 15 years in digital advertising, I don’t just drive traffic, I bring the right people to your business. Every click is earned, intentional, and primed to convert.
Nick Cao
Founder of Nicreated
Google Ads or Facebook Ads, Which is Right For You?
Let me tell you about two powerful ways to advertise.
One was pioneered by Larry Page, who built Google around the idea that people type exactly what they want into a box and businesses pay to be the answer.
The other founded by Mark Zuckerberg, who turned a social feed into a marketplace of attention, where ads interrupt between birthdays, holidays, and baby photos.
Both can work brilliantly. Both can burn your budget if misunderstood. The difference comes down to timing, intent, and how your audience makes decisions.
Google Ads works like a magnet. People go there because they want something. They type exactly what they’re looking for: “best family lawyer near me” or “plumber eastern suburbs.”
Your job is to show up.
This is intent-based marketing.
The demand already exists.
You just have to capture it.
But here’s the challenge. Everyone else wants that same customer too.
In competitive industries, you’re not just bidding for attention. You’re entering an auction that gets more expensive by the day. I've seen cost per click range from as low as $2 to over $50. And that’s just for a chance to make your pitch.
Now look at Facebook.
Facebook doesn’t wait for someone to search. It interrupts. While your audience scrolls through holiday and baby photos, your ad appears.
If it’s good, it stops the scroll.
It sparks interest.
It plants a seed.
This is interruption marketing.
You’re not capturing demand.
You’re creating it.
And yes, Facebook can be cheaper. But it requires more strategy. You need strong creative. A clear message. And a real reason for people to care.
So how do you choose?
Use Google Ads when the customer already knows what they want. Use Facebook Ads when they don’t yet. And if you want to grow consistently? Use both.
Let Facebook build trust and awareness. Let Google close when the time is right.
Proven Results. Satisfied Clients.
Brands I'm Helping Scale with Google Ads:
Here's Some Proof
Real results from clients I’ve worked with over the past 12 months.
Test, Test & Test
Winning ads don’t happen by luck. They’re engineered. I run structured tests across ad groups, copy and keywords to find what works, kill what doesn’t, and scale what converts.
Data Doesn't Lie
Forget guesswork. I let the numbers do the talking. Every decision is backed by real data, so we optimise what works, cut what doesn’t, and keep your results moving in the right direction.
Staying Lean
I focus on what works first. By doubling down on your highest-performing channel, we maximise ROAS before expanding. No wasted spend, just smart scaling.
Diving Deep
The better I understand your business, the better I can sell it. By getting clear on your goals, offer & audience, I position you to attract more of the right customers, with strategy that fits like a glove.
Some Quick Google Ads Hacks
Google Ads Cost Per Lead Calculator for Service Businesses
Google Ads is one of the fastest ways for service-based businesses to generate qualified leads, select your industry niche and budget to calculate.
2 Google Ads Search Term Hacks That Instantly Improve Performance
If you’re running Google Search campaigns, there’s a good chance your ads are showing for hundreds, sometimes thousands of search queries...
Google’s New AI Max for Search: Why {synthetic_keyword} Could Be a Game Changer
Google’s new AI Max for Search is the next step toward fully AI-driven campaign management.
Google Ads FAQ
You've got questions. I've got answers. If it’s not there yet? Drop a comment below and I’ll jump in with the answers.
How do I choose a Google Ads expert
Look for someone with proven experience, not just managing ad accounts, but driving real business outcomes. The right expert will have a track record of measurable results across different industries, a clear understanding of how businesses actually work, and the ability to tailor campaigns to your goals (not just impressions or clicks).
A great Google Ads expert isn’t just technical—they’re responsive, strategic, and genuinely invested in helping your business grow.
How much does Google Ads cost?
The cost of Google Ads depends on your industry, competition, and bidding strategy. But most advertisers pay between $2 and $7 per click on average. Since it’s a pay-per-click platform, you control your budget and only pay when someone clicks on your ad.
What is Performance Max?
Performance Max is a Google Ads campaign type that uses AI to automatically deliver ads across all Google channels—Search, Display, YouTube, Gmail, Maps, and more based on your marketing goals. You provide creative assets and audience signals, and Google optimises performance to drive conversions at scale.
How can I improve my ad performance?
To enhance your ad performance:
• Write compelling ad copy with clear calls-to-action
• Use relevant and specific keywords
• Optimise your landing pages for user experience
• Implement A/B testing to identify what works best
• Monitor and adjust your bids and budgets based on performance data
What is Quality Score?
Quality Score is a metric Google uses to assess the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower costs and better ad placements. It considers factors like click-through rate (CTR), ad relevance, and landing page experience.
How Do I Track Google Ads Performance?
Start by setting up conversion tracking — either with the Google Ads tag or through Google Tag Manager. Then connect Google Analytics (GA4), mark your key actions like form submissions or purchases as conversions, and import them into Google Ads. This helps you see what’s actually working and lets Google optimise for real results.