Marketing and Sales: Same Funnel, Shared Responsibility
Nick Cao • May 5, 2025
Marketing and Sales: Same Funnel, Shared Responsibility
Marketing brings the leads.
Sales turns them into customers.
But neither wins alone.
The real engine is the feedback loop.
Lead gen isn’t just about volume — it’s about quality, intent, and timing.
And the only way to know if a lead is working?
🔁 Feedback from sales:
- Did they book a call?
- Were they the right person?
- Did the message resonate?
- Did they convert or ghost?
Every insight helps us improve the hook, the targeting, the offer.
Marketing owns the why now.
Sales owns the why us.
Together, we own the outcome.
Want better performance? Start by tightening the feedback loop.
Book A Session With A Sydney-Based Digital Growth Expert.
I work with a limited number of clients to keep quality high and focus sharp. If you’re ready to grow and want to see if we’re the right fit, fill out the form and let’s start the conversation.
More Insights & Strategies
Perfection is seductive. In business, in marketing, in systems design — we crave it. The perfect funnel. The perfect automation. The perfect segmentation strategy.
Customer acquisition has never been more brutal. CPCs are climbing, Meta and Google ad auctions are oversaturated, and your competitors are hunting the same eyeballs with the same tools.
If you ask most business owners which is better? Facebook Ads or Google Ads. They answer like it’s a boxing match. One must win. The other must lose.