It’s Not A Single Knockout Punch.

Nick Cao • April 16, 2025

Stop trying to convert.

Start guiding the next step.

Too many marketers write ads like they’re closing a deal.

But conversion doesn’t happen in one leap, it happens in layers.

🧠 Targeting isn’t to convert, it’s to get cheaper, smarter reach.

📣 The ad isn’t to sell, it’s to earn the click.

🖥️ The landing page isn’t to impress, it’s to get the scroll.

🪜 Each section nudges them down the page…
Until the final “yes” feels inevitable.

That’s the real game.

It’s not a single knockout punch.

It’s a sequence of well-placed jabs.

Each one designed to get them to the next step.

Build like that, and conversions will follow.

Have I got you thinking differently?

Book A Session With A Sydney-Based Digital Growth Expert.

I work with a limited number of clients to keep quality high and focus sharp. If you’re ready to grow and want to see if we’re the right fit, fill out the form and let’s start the conversation.

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