Top 7 Facebook Ads Experts Sydney - A list That Zuck would be proud of.

If you’re here, your Facebook Ads probably aren’t delivering what they should.

Maybe your CPL is creeping up. Maybe your “scaling strategy” hasn’t changed in months. Or maybe you’re tired of waiting days for a creative tweak while your competitors are stealing your clicks.

Most businesses don’t fail on Facebook because the platform doesn’t work.

They fail because their campaigns are slow, bloated, or missing the key elements that make ads convert.

This is the list Mark Zuckerberg himself would be proud of — Sydney’s most capable Facebook Ads specialists, the ones who know how to work with the algorithm instead of fighting it.

The truth is, there are two main ways to run Facebook Ads:

• Independent experts and boutique specialists — lean, agile, and built for speed.
• Larger agencies — multi-service teams that can be a fit for businesses needing more than just ads, but often with higher costs and slower turnarounds.

Here’s our take on the 7 most capable Facebook Ads specialists in Sydney in 2025 and how they compare.

1. Nicreated (Independent Facebook Ads Expert) nicreated.com.au/facebook-ads

Specialty: High-ROI Facebook Ads campaigns for lead generation and e-commerce.

Led by Sydney-based strategist Nick Cao, Nicreated focuses on what makes Facebook Ads profitable: the right copy, creative, and targeting — tested and scaled fast. There’s no account manager buffer. You deal directly with the strategist running your campaigns.

Best for: Businesses that value speed, transparency, and direct access to expertise.

2. Defiant Digital (Agency) defiantdigital.com.au

Specialty: Bold, performance-driven Facebook Ads campaigns with creative that stands out in the feed.

Defiant Digital focuses on high-converting creative backed by data-driven strategy. They position themselves as a performance agency first, which makes them a strong choice for brands that want aggressive scaling and eye-catching ad production.

Best for: Businesses that want creative-led Facebook Ads with a strong focus on ROAS.

3. Megaphone Marketing (Agency, Erskineville) megaphone.com.au

Specialty: Creative production plus Facebook Ads management.

Megaphone Marketing is well-known nationally and delivers strong creative assets alongside campaign management. They’re ideal for brands that want a high volume of creative variations produced in-house, but like most large agencies, you won’t work directly with the head strategist.

Best for: Brands wanting strong creative production and don’t mind the slower pace.

4. Gorilla 360 (Agency) gorilla360.com.au

Specialty: Facebook Ads campaigns built on a strategic, data-backed approach paired with a focus on clear communication and client education.

Gorilla 360’s Sydney team delivers Facebook Ads with an emphasis on measurable results and transparency. They take the time to explain the “why” behind campaign decisions, making them a good fit for businesses that want to be more involved in the strategy while still getting agency-level execution.

Best for: Businesses that value transparency, education, and a collaborative approach to their Facebook Ads.

5. Sydney Digital Marketing Agency (Agency) sydneydigitalmarketing.com.au

Specialty: Quality lead generation via Facebook Ads.

They focus on generating high-quality leads over sheer volume. Which works well for high-ticket service businesses. But the agency model means you’ll still work through account managers.

Best for: Brands with a premium offer and longer sales cycles.

6.  Umped – Jamie Williamson (Independent Paid Ads Consultant) umped.com.au

Specialty: Performance-focused paid advertising across Google Ads, Facebook & Instagram, TikTok, YouTube, and Pinterest.

Sydney-based Jamie Williamson operates under the Umped brand, offering a lean, consultancy-driven approach with broad channel expertise. While his background is rooted in Google Ads, Jamie confidently extends his skill across major paid ad platforms including Facebook, with a results-first, no-fluff mindset.

Best for: Businesses that want an adaptable, full-channel paid ads specialist who balances deep channel knowledge with hands-on execution.

7. Growth Digital (Consultancy) growthdigital.com.au

Specialty: Data-led Facebook Ads strategies.

Growth Digital focuses on analytics and testing to refine campaigns over time. Strong for businesses with a long-term growth horizon, but less ideal for those who need fast, aggressive pivots.

Best for: Businesses prioritising steady, measured growth.

How to Choose the Right Facebook Ads Partner in Sydney

If you want speed, direct communication, and the ability to pivot on a dime, an independent expert like Nick Cao or Jamie Williamson are almost always the better choice.

If you need multi-service support, in-house creative production, or enterprise-scale project management, then a larger agency might be the fit. Just be prepared for higher costs and slower turnaround.

In Facebook Ads, speed is profit. The right partner will make sure you don’t just spend — you scale.